Research tells us consumers prefer products and/or services from family-owned businesses and
believe that family companies make products that they can trust.* Yet so many businesses don’t
promote the fact they are actually family owned.
As the owner of a family owned Australian business you are invited to join a growing community
of exceptional Australians.
The ‘A family owned Australian business’ emblem is for you to use and signify to government,
community, employees and customers, that your business is a major contributor to Australians’
everyday life and their future.
* Foote, Cone & Belding, Chicago. Family Business (3rd Edition) Ernesto J. Poza (2007) p294.