The Value of Family Branding
Throughout history, business families and the skills and capital they bring, have been the engine room for entrepreneurial activity and growth of economies around the world.
To mark National Family Business Day (19th of September each year), FBA South Australia together with the University of Adelaide, are holding a seminar for family business owners, advisors and policy-makers on ‘The Value of Family Branding’.
To be facilitated by Dr. Chris Graves (director of the university’s Family Business Education and Research Group), participants will learn from recent research and industry leaders (Glenn Cooper AM, Chairman – Coopers Brewery; Andrew Killey, Chairman – KWP!, Lowen Partridge, Founder – Peartree Brand Strategy) about the fundamentals for developing an effective marketing strategy and when (and how) incorporating ‘familiness’ into the marketing strategies of family businesses can create a competitive advantage.
Peartree Brand Strategy
|Glenn Cooper AM
Andrew Killey | KWP!
Andrew Killey’s influence in the world of marketing, communications and advertising has been and is significant. With co-founder Peter Withy he built Adelaide’s most famous advertising brand, kwp!
The company has been awarded and acknowledged the world over for its creativity and dedication to helping clients grow their wealth and improve their brand equity. Andrew can quite justifiably claim a significant degree of credit for the success and growth of companies and organisations which include Coopers, Yalumba, RAA, Ultra Tune, The South Australian Tourism Commission, Sip’n Save, Adelaide Bank, Faulding, Lotteries, Clipsal 500, Santos, Vili’s and others.
It is also fair to say Andrew is considered a leader in the wider business community. His counsel is frequently sort by industry and government sectors. He is currently a consultant to the SA Football Commission and Board Member for Kain Corporate and Commercial Lawyers.
Previously he Chaired The Adelaide Festival of Arts, he was the founding Chair of Windmill Performing Arts Company and a board member of the Adelaide Cabaret Festival and Adelaide Entertainment Centre. His charitable contribution includes board positions with The Heart Foundation and Hutt Street Centre. Andrew is a non-executive Chairman of KWP! and currently runs his company called Brand-A.
Lowen Partridge | Peartree Brand Strategy
Lowen Partridge is a Certified Practicing Marketer who specialises in brand strategy. She established her consultancy, Peartree Brand Strategy, 20 years ago and many of her clients are family businesses who experience the particular joys, benefits and heartache of family members working together.
As an Accredited Family Business Adviser Lowen is able to work with her clients to address the key family business issues through important understandings and communication strategies, particularly establishing a Family Council and the development of Family Charters. This approach compliments other brand building activities supporting the successful development of the family business brand.
Glenn Cooper AM | Coopers Brewery
Born in 1950 and educated at Prince Alfred College, Glenn is a fifth generation Cooper.
Glenn commenced his career as an automotive electrician, and later studied computing and marketing, gaining an Associate Diploma in Business.
After establishing his career in in the computer industry, Glenn joined the family brewery in 1990. He held the the responsibility of Marketing and oversaw the launch of numerous beers in the Coopers range, including Dark Ale, Extra Strong Vintage Ale, Mild Ale, Premium Lager, and more recently, Coopers Clear. In 2002 Glenn received a Centenary Meda, and in 2005 he was awarded a Member of the General Division of the Order of Australia. Glenn retired from his executive position at Coopers Brewery in 2014, but retains his role as Chairman.
This will be an opportunity to come together with the family business community and hear from a prominent family business leader and experts in the field of marketing.
Please click here to download a map of the venue.
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